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Indeed, studies show that drinking alcohol is less in vogue with younger millennials and Gen Z. Mounting concern around weight loss drugs GLP-1 drugs, which mimic the action of the glucagon-like peptide-1 hormone and stimulate insulin secretion after a meal, lower blood sugar and send feeling of fullness to the brain. What's more, GLP-1 drugs are an overwhelmingly American topic, with most Europeans unaware of them or unwilling to pay high prices. In total, GLP-1 users are only a very small slice of total alcohol consumers, said Spiros Malandrakis, lead alcohol industry researcher at Euromonitor International. The most vulnerable purveyors are those that are trailing the shift in consumption, notably domestic, non-premium beer brands.

Persons: Katie Pell, Pell, wasn't, millennials, Eli Lilly's Mounjaro, Goldman Sachs, Jason English, Nadine Sarwat, Bernstein, Sarwat, Spiros Malandrakis, —, BUD YTD, who'd, Mickey Velado, Brian Sudano, Nell Healy, Healy, she's, Malandrakis, Ryan Brigden, Brigden, Sudano, Joseph Gabelli, Gabelli, Z, there's, it's, Garrett Nelson, They've, seltzer, Nelson, Molson Coors, Bud, he's Organizations: Gallup, Drugs, Nordisk's Ozempic, JPMorgan, CNBC, Euromonitor, Anheuser, Busch Inbev, Beverage Marketing, Constellation, Guinness, Corona, Heineken, Athletic Brewing Company, Heineken Holding, Carlsberg, Constellation Brands, Malandrakis, Beverage, Gabelli, Diageo, Molson Coors, Busch InBev, Molson, Anheuser Busch Locations: Brooklyn, U.S, GLP, imbibing, Angeles, Colorado, Washington, California, North Carolina, San Francisco Bay, Europe, British, Brazil, India

☆ Netflix and Athletic Brewing launch 'The Witcher'-themed non-alcoholic beer
▼ + stars: | 2023-06-03 | by ( Ashley R. Williams | ) edition.cnn.com time to read: +2 min

Athletic Brewing Company’s collaboration with Netflix will feature limited edition, co-branded nonalcoholic beers, the brewing company announced in a news release. Athletic Brewing Company's collaboration with Netflix features three limited-edition, co-branded non-alcoholic beers. Athletic Brewing CompanyThe booze-free beer might appeal to the one-third of Americans who reported trying to consume less alcohol, according to a recent survey. Nonalcoholic beer sales were up by 33% this year, the survey found. Athletic Brewing, launched in 2018, ferments its brews to be less than 0.5% alcohol by volume – the legal limit for US-brewed nonalcoholic beer, the company said in the release.

Persons: Netflix’s “, ”, Henry Cavill, Josh Simon, ” Simon, Geralt’s Organizations: CNN, US, Athletic Brewing, Netflix, Athletic Brewing’s Locations: Rivia

☆ Non-alcoholic beer to continue growing in 2023, Athletic Brewing Company CEO says
▼ + stars: | 2022-12-30 | by ( Ian Thomas | ) www.cnbc.com time to read: +1 min

But the CEO of one of the leading non-alcoholic beer companies said that the demand for non-alcoholic brews is booming well beyond a single month. "This is the moment we've been waiting for in the category," Bill Shufelt, Athletic Brewing CEO, said on CNBC's "Squawk Box "on Wednesday. Long a sleepy category within the broader industry of beer, non-alcoholic beer has seen its growth skyrocket in recent years as bigger beer giants like AB InBev and Heineken launch new products as well as the emergence of independent brewers like Athletic Brewing. The lack of quality non-alcoholic beer options was the impetus for Shufelt, a former trader at Steve Cohen's Point72 Asset Management, to start the Connecticut-based company in 2017, which solely focuses on non-alcoholic brewing. Shufelt said that non-alcoholic beers now make up more than 2% of all beer sold at U.S. grocery stores, and at some national chain retailers, it is upwards of 8% of their beer category.

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